Branding lessons can be found just about everywhere once you train your brain to pick them up. Just recently we saw this TV commercial and I had to share with you some great branding lessons you can use for your business.
Here are three lessons you can use in your business if you are brave enough…
- The Pig – Right away the pig walking on a leash is a shock because how often do you see a pig on a leash? In marketing I call this a pattern interruption. We would expect to see a dog on a leash but not a pig and that interrupts the pattern. They even point out how shocking it is to see a pig on on a leash in the video…just look at this kids face. What can you do in your business to create a patter interruption?
- The Music – I am sure they had to pay some royalty fees for the right to use the song, but you can research a number of Royalty Free Music sites on the internet. We had the intro to our podcast created on Fiverr using royalty free music.
- The Video Story – Video is hot right now. How could you recreate a video that tells your story like this for your brand image? Take notice of the various angles in the video shoot. This adds to the suspense and intrigue..
The bottom line is this…are you playing it safe with your personal brand or are you willing to be authentic and stand out?
The other night a Real Estate Agent friend of mine sent me a FB message asking what I knew about the Facebook Live video feature and if she needed to be using it in her marketing. The truth was, I had not taken the time to fully investigate and learn about FB Live Video. Here is my first attempt at using FB Live…enjoy
Whenever we put on a Personal Branding Mastery Seminar, we always talk about the three baseline fundamental to building your brand. Over the years, these three fundamentals have proven to be the catalyst for numerous opportunities. Never get lost in thinking your brand is about you. Get focused on these three fundamentals first.
- Your personal brand is not about you it’s about your client
- Your personal brand is about making authentic connections
- Bring more value than you extract
We recently adopted a new dog into the house. She is a German Shepard named Landry. One thing I recognized early is that she is incredibly smart to the point that I can use Landry in my own branding. I purchased a leash and collar to match the paintball jacket I wear to speak at the Personal Branding Mastery Seminars and then I made a “selfie” picture with her showing off her new threads. This is step one in “humanizing” Landry. She is a connection point for many people. The more I can bring her into the fold, the more connections we can make. It isn’t about business, it is about connecting following my 5 rules of sales..
- Connect first
- Start a Conversation
- Build a Realtionship
- Listen for Problems
- Provide Solutions
We even did a podcast on the Power of Pets in Your Business which you can listen to here.
In sales it is easy to want to seek out new strategies. We can run from place to place, seminar to seminar and person to person to find out “what’s working now” The problem is that what works for one, may or may not work for you. Here are 3 ways to make your new found strategy a success.
- You MUST take ownership of the strategy. Simply copying a strategy that worked for someone else may or may not work for you. You must understand that you will need to take full ownership of the strategy and deliver it with passion, excitement, and enthusiasm.
- You MUST execute the strategy. Learning is never enough. We must fully put into practice what we learn. For example, if you learn a new sales script for gaining referrals, but you deliver it in an unexciting tone and lack luster body language, it would be unreasonable to believe it would have the same results that the person you learned it from is receiving.
- You MUST bring the passion. Most trainers who talk about strategies they used to grow their business, miss the fact that they executed the strategy with full vigor. If you are going to take a sales strategy and make it work for you, then you must bring the passion.
There is nothing wrong with seeking out new ways of gaining business, just make sure that when you find them you will be as committed to their execution as the person you learned them from.