What can we learn from Muhammad Ali when it comes to personal branding? Granted he was able to make a name for himself in the world of boxing, but he did not start at the top. Here is what you and I can learn from how he positioned himself to become a dominate leader.
- Self Label the Identity You Want to Be Known For. In an interview Muhammad was ask how he became the greatest of all time. His response was classic. He said, “I said that even before I knew I was.”
The Lesson: Either you decide on your own label or the market will place a label on you. If you opt for the latter, then you will be at the mercy of who the market says you are and they may not be the label you want.
- Put In the Work on Yourself. Nobody just arrives at the top, they work themselves there through blood, sweat, and tears. Champions are crowned in the ring, but hey are made in the gym.
The Lesson: If you are not willing to put in the work behind the scenes, then you will not be able to reap the rewards.
- Be Likeable with Humor. Your ability to connect with people will be directly tied to the success you achieve. It has been said that the universal language is humor and anytime you can make that part of your brand you will see a dramatic increase in conversations.
The Lesson: Be likeable
- Create Your Own Hook Lines. Probably one area I like most about celebrities that anyone can duplicate is their creativity to come up with one liners, quotes, or hooks. Muhammad had tons of them from “float like a butterfly to sting like a bee” and others.
The Lesson: Create Your Own Quotes
- Be Approachable. I have header on many occasions that no matter how tired he was, he always made time for his fans. Too many sales pro’s get hung up on the deal that got away versus staying focused on the clients who got you to where you are.
The Lesson: Stay focused on your current and past clients. Show them the love and they will return it with more referrals.