I love quotes. In fact, I love them so much, I post a quote called The Daily Difference every day on all of my social media platforms. You can subscribe for free by clicking here. For me, quotes challenge me to think better, be better and do better.
Here is the quote that I believe will challenge you to think about your personal brand
“The simple truth is, if you aren’t deliberate, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.” – Dan Kennedy
Let’s break this quote down so you can take action…
- Deliberate. Are you being deliberate about becoming the person you want to be and what you want to be known for?
- Systematically. Are you putting in place the systems that you know will build your personal brand?
- Methodically. Are you using the right methods to build your personal brand?
You target market will be choosing someone to serve them, are you sure it will be you?
I love books, especially biographies that tell us the behind the scenes reality of the grit, determination, and sweat that goes into building a business. I just finished reading Shoe Dog by Phil Knight and here are my big three takeaways…
- Start small but take a chance. When Phil first began the company it wasn’t called Nike. In fact, he came up with the name Blue Ribbon Sports on the spot in a meeting with a shoe manufacturer in Japan. His quick thinking is one of the many fascinating stories in the book about the growth of the company. He also did not know at the time what the company may become, he just kept hustling shoes out of the back of his car.
- Starting out is about the hustle. Phil often worked a full time job while growing the shoe business at night and on the weekends. Too many people grossly under estimate the time, energy, and effort required to get your business off the ground.
- Face the fight head on. Nothing worth having comes easy and you will face battles that you may never see coming, but if you want the dream bad enough, you will endure the fight.
- Growth happens with a team. Each of us has a cap on what we can accomplish individually, but when we build a team of passionate and dedicated members, there is nothing we can’t accomplish together
- Branding is key. We each must find a way to stand out from the competition. You will be fascinated by the story of the orange shoe box and how it came to be in the book. You can buy the book here
You can also watch the trailer for the book here…
In life you will either intentionally become known for something that you decide or people will put their own label on you. I joined Facebook in 2008 and had zero idea of what I was doing, what this platform would mean or how it would be used in the future. I have always been an early adopter of technology and I am unafraid to experiment. 8 years later I have discovered just a portion of the enormous power of Facebook to build your brand, your influence, and your connections. Here are five post I have discovered over the years you can make that will drive your personal brand.
Before we begin, I found the very first Facebook post I made…don’t laugh 🙂
What can we learn from Muhammad Ali when it comes to personal branding? Granted he was able to make a name for himself in the world of boxing, but he did not start at the top. Here is what you and I can learn from how he positioned himself to become a dominate leader.
- Self Label the Identity You Want to Be Known For. In an interview Muhammad was ask how he became the greatest of all time. His response was classic. He said, “I said that even before I knew I was.”
The Lesson: Either you decide on your own label or the market will place a label on you. If you opt for the latter, then you will be at the mercy of who the market says you are and they may not be the label you want.
- Put In the Work on Yourself. Nobody just arrives at the top, they work themselves there through blood, sweat, and tears. Champions are crowned in the ring, but hey are made in the gym.
The Lesson: If you are not willing to put in the work behind the scenes, then you will not be able to reap the rewards.
- Be Likeable with Humor. Your ability to connect with people will be directly tied to the success you achieve. It has been said that the universal language is humor and anytime you can make that part of your brand you will see a dramatic increase in conversations.
The Lesson: Be likeable
- Create Your Own Hook Lines. Probably one area I like most about celebrities that anyone can duplicate is their creativity to come up with one liners, quotes, or hooks. Muhammad had tons of them from “float like a butterfly to sting like a bee” and others.
The Lesson: Create Your Own Quotes
- Be Approachable. I have header on many occasions that no matter how tired he was, he always made time for his fans. Too many sales pro’s get hung up on the deal that got away versus staying focused on the clients who got you to where you are.
The Lesson: Stay focused on your current and past clients. Show them the love and they will return it with more referrals.
Branding lessons can be found just about everywhere once you train your brain to pick them up. Just recently we saw this TV commercial and I had to share with you some great branding lessons you can use for your business.
Here are three lessons you can use in your business if you are brave enough…
- The Pig – Right away the pig walking on a leash is a shock because how often do you see a pig on a leash? In marketing I call this a pattern interruption. We would expect to see a dog on a leash but not a pig and that interrupts the pattern. They even point out how shocking it is to see a pig on on a leash in the video…just look at this kids face. What can you do in your business to create a patter interruption?
- The Music – I am sure they had to pay some royalty fees for the right to use the song, but you can research a number of Royalty Free Music sites on the internet. We had the intro to our podcast created on Fiverr using royalty free music.
- The Video Story – Video is hot right now. How could you recreate a video that tells your story like this for your brand image? Take notice of the various angles in the video shoot. This adds to the suspense and intrigue..
The bottom line is this…are you playing it safe with your personal brand or are you willing to be authentic and stand out?
The other night a Real Estate Agent friend of mine sent me a FB message asking what I knew about the Facebook Live video feature and if she needed to be using it in her marketing. The truth was, I had not taken the time to fully investigate and learn about FB Live Video. Here is my first attempt at using FB Live…enjoy
Whenever we put on a Personal Branding Mastery Seminar, we always talk about the three baseline fundamental to building your brand. Over the years, these three fundamentals have proven to be the catalyst for numerous opportunities. Never get lost in thinking your brand is about you. Get focused on these three fundamentals first.
- Your personal brand is not about you it’s about your client
- Your personal brand is about making authentic connections
- Bring more value than you extract
We recently adopted a new dog into the house. She is a German Shepard named Landry. One thing I recognized early is that she is incredibly smart to the point that I can use Landry in my own branding. I purchased a leash and collar to match the paintball jacket I wear to speak at the Personal Branding Mastery Seminars and then I made a “selfie” picture with her showing off her new threads. This is step one in “humanizing” Landry. She is a connection point for many people. The more I can bring her into the fold, the more connections we can make. It isn’t about business, it is about connecting following my 5 rules of sales..
- Connect first
- Start a Conversation
- Build a Realtionship
- Listen for Problems
- Provide Solutions
We even did a podcast on the Power of Pets in Your Business which you can listen to here.