How to Re-Package Old Ideas Into New Products

Marketing has conditioned us to always be on the look out for something new, something fresh and something exciting. For example as seasons change designers tell us what colors to wear, what patterns and what styles. Every year car manufacturers develop new models (or at least they add one or two features and call it new).

For years I struggled believing I needed to come up with some revolutionary idea that would take the market by storm and that thinking caused me to hold back and rarely take action until God reminded me of this verse in a sermon one Sunday…

colorrun

Ecclesiastes 1:9

What has been will be again,
what has been done will be done again;
there is nothing new under the sun.

All at once I knew what I needed to do to impact the market. That is when I realized this truth 

I didn’t need to come up with a new, never before seen idea, all I needed to do was re-package the old into something new. Take the Color Run for example. They didn’t invent running, but they made it fun and different. Pizza Hut didn’t invent the pizza, but they did create the stuffed crust.

So the question becomes what services do you offer and how can you package them to be new, exciting and different?

We may not be able to invent something new, but that doesn’t mean we don’t improve the old, re-package it and present the new improved version.

What will you do?

 

Speaker, Marketing and Branding Consultant

I help clients who want to take their personal brand to proven #1 expert status. My clients are big thinkers, visionaries a rebels who are not afraid to play big and are willing to invest their time, energy and money into building their brand, making a difference and leaving a legacy.

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