Networking and word of mouth marketing is my #1 way to spread the word about your business, but do you struggle with what to say at networking events when they ask you what you do? Over the years I have tested several answers to create a sticky message that created interest and most of all referrals. What I have discovered are a couple of fill in the blank answers that will give you more confidence, more opportunities and more referrals.
The most important thing to keep in mind is that your commercial should be less about you and more about your ideal client. In fact it should really be about them, their biggest problems and the perfect solution. When you clearly identify their biggest problem and your ideal solution, you will immediately gain a high level of influence. Here are a couple of examples that you can swipe and adapt for your business.
60 Second Commercial (Or as I call it, the altar call)
Hi my name is ________________, and I work with (your ideal client) who struggles with (Biggest problem they have) and (Another problem) and (another problem). I help them by (your big solution in a certain amount of time).
Here is what that commercial would look like if you were a weight loss expert
Hi my name is Betty Health Coach and I work with Stay at Home Mom’s who struggle with losing the weight from pregnancy, finding the time to work out and having the time to cook the right food. I help them by offering affordable pre-planned meals, simple exercises they can do with their children so they can lose x number of pounds in less than 30 days.
Did you notice how we presented a very real and concerning problem to a very specific audience followed by a simple, easy and timed solution?
Here is another example for a loan officer
Hi my name is Joe Mortgage Lender, and I work with newly married couples who are looking to buy their first home that are struggling with how to know what they can afford, how much they need for a down payment and what type of home would be best for them. I help them by offering a free first time buyer consultation that will show them what they can afford, what their down payment would need to be and a list of homes perfect for them is less than 30 minutes.
Here is where this gets even better. You can use your new altar call at networking events, on your website, in your bio’s and even on your collateral material such as flyers, brochures and the back of your business cards.
What do you think? Do you have a commercial that has worked for you? Share your thoughts and your business below.