We all know that word of mouth advertising is the best type of marketing you can have for your business. The key is to get the word to spread as fast as possible. One of the best ways to set this type of marketing in motion is to do the unbelievable. Your business needs to solve a problem for the client in a way that they didn’t expect. You need to wow them at an hour they believed was lost.
If you do this, then you don’t have to worry about the word spreading. It will travel at the speed of light and the result for you will be more customers.
Here are some examples of what I am talking about…
- If you are a Realtor, sell the home for the most money in the least time when no other agent seemed to be able!
- If you are a loan officer, complete a loan that others said could not be done!
- If you are a CPA, find a legitimate deduction that others failed to see and save your client money!
- If you are a consultant, show your client a way to make more money in less time!
Hopefully you get the point; however, in order to really accomplish the miracle your client needs, you will need to make sure you are prepared for the task. Here is what you need to do in order to be ready to perform…
- You need to be studied up in your business. Know more than anyone else. Spend time reading, learning, and staying ahead of the curve
- You need to faith and belief that you can get the job done no one else can
- You need a system that you know will work every time
- You need to give that confidence over to your client and ease their mind
- You need to care about your customer more than your profit
Now as you go out to conquer the world with your business ask yourself this question…
What can I do to solve my clients biggest problem?
Develop this solution, get a victory, and the word of mouth will take care of itself!
Keep Marketing, Keep Selling, and Keep Making a Difference
The Marketing Evangelist!